The narrative of smartphones launched every year has honestly been quite dull, mainly focusing on still photography — better cameras, more resolution, sharper images, and better low-light image quality. Being dull is not necessarily a bad thing; if anything, it means that we might have successfully reached the point of sufficiency for smartphone photography imaging systems. However, things on the video side are still lacking, and that is about to change with the upcoming vivo X300 Ultra, the first Ultra model from vivo that aims to push the boundaries of what is capable with a smartphone in videography and put vivo ahead of its competition.