For the past six months, I've had the opportunity to thoroughly test the Hasselblad XCD 35–100 E — Hasselblad's brand-new all-around zoom lens. With this lens, I've photographed commercial campaigns for Hasselblad, documented a family wedding high up in the Alps, and captured my photo workshop in southern Spain — all without changing the lens even once. And honestly: the 35–100 E has impressed me in every single situation.
Hasselblad’s XCD 25V promises a unique balance of speed, sharpness, and portability. After testing it in the field, including under extreme alpine conditions, I can confidently say it delivers more than expected.
In my new YouTube video, Shooting Epic Landscapes in Terrible Weather, I take you behind the scenes of one of the most intense stages of my award-winning project ENLIGHTEN. The episode is about a lesson I learned the hard way: how to work with difficult weather and why those conditions often lead to the most powerful images. Here’s the full story behind that shoot.
Developing your own style in photography is one of the biggest challenges for any photographer. We’re constantly told that we have to stand out from the crowd to succeed. But what does that actually mean in practice? How do you find a style that feels authentic? And do you even need a distinct signature look to make it in photography?
A tripod isn’t just a mount for your camera—it directly affects image quality, efficiency, and workflow.
Old glass on cutting-edge cameras—is that a smart move or just nostalgia? The Pentax 645 45mm f/2.8 comes from an era when medium format meant film, yet many photographers still swear by its character today. To see whether it can hold its own in 2025, I mounted it on two very modern systems: the Hasselblad X2D 100C and the Arca Swiss Pico view camera.
The DJI Mavic 4 Pro promises speed, safety, and image quality that rivals ground-based cameras. After real-world testing in demanding conditions, I discovered where this flagship drone excels and where it still leaves room for improvement.
Every photographer has heard this advice before: pack light. But on a multi-day wilderness shoot, it’s about more than cameras and lenses. Your survival kit matters just as much as your gear.
Great pictures aren't enough anymore, at least not if you want to survive as a photographer today. One strong image might once have been the end of the process, but now it feels more like the beginning of a much larger chain of expectations. Content. Reels. Behind-the-scenes clips. YouTube.
Photo competitions offer a fantastic opportunity to showcase your work to an international audience, enhance your portfolio, and, ideally, advance your photographic career. At the same time, the winning images of many competitions often seem intimidating.
Most photographers imagine their kit as a toolbox: an ultra wide for sweeping scenes, a zoom for everyday life, a telephoto for reach, and maybe a fast prime for creative flair. That setup promises flexibility. But what if the very act of having so many choices is holding you back?
In professional photography, every detail matters. Being able to view an image large and live while shooting, and adjust immediately, is a real game changer. Traditionally, tethering meant long cables, bulky monitors, and staying locked to one spot. Now, it’s far easier: wireless tethering.
How can a pure photo camera still evolve in 2025? While many manufacturers push for new video features, photography itself has felt like it hit a technological plateau. Real innovations have been rare. So what should a new version of the Hasselblad X2D, already one of the best cameras in the world, actually bring to the table?
